As the pandemic has eased, catalogers are having to pivot to the new reality of the post-pandemic world. Most catalogers saw significant changes to their businesses with the onset of the pandemic. Now, most catalogers are seeing another shift as demand, response rates, and the basic business models shift again. How can catalogers understand the business climate? Here are some thoughts to consider:

The key to understanding your catalog’s future opportunity is to know the details of how your circulation is responding. Track and try to understand your recent results in detail.

Jim Coogan is the founder and president of Catalog Marketing Economics, a consulting firm focused on catalog circulation planning.

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To help them better understand what they can expect from the 2022 holiday shopping season, attendees will get data and insights from Se